Close-up of the natural texture of a Lion’s Mane mushroom
YUSUBOV / ABOUT US

More
than a product.

Behind the YUSUBOV name lie years of curiosity about functional mushrooms, a close interest in where ingredients come from, and a simple conviction: quality begins with responsibility for the details.

RUSSIA / FUNCTIONAL MUSHROOMS & WELLNESS PRODUCTSTHE WAY TO A NEW LIFE

01 / THE YUSUBOV STORY

It began
with curiosity.

A product built to last is never the result of a single decision. It begins with understanding the raw materials, choosing the right partners, questioning quality and being prepared to stand behind the result.

5+ years

Exploring functional mushrooms

Studying Lion’s Mane, the characteristics of raw materials, cultivation methods and processing techniques laid the groundwork for the direction we would pursue.

Today

Products, documentation, partnerships

Working with contract manufacturers, maintaining product documentation and developing relationships with partners in Russia and abroad.

02 / OUR PHILOSOPHYNATURE × RESPONSIBILITY

The value of nature
is revealed
through the care
we give it.

To us, a natural product is not a promise. It is the sum of considered choices: sourcing and processing, formulation and packaging, and honest information for the customer.

THE WAY TO A NEW LIFE

03 / FOUR PRINCIPLES

The foundation
of our approach.

Four principles guide how we develop products and build relationships with our partners.

01 / OUR VALUESY.

Environmental care

Attention to the origins of natural ingredients and responsible use of resources throughout the stages of production we can influence.

02 / OUR VALUESY.

Safety

Prioritising applicable quality and safety requirements, along with the documentation that supports our products.

03 / OUR VALUESY.

Responsibility

Clear information, respect for our customers and a commitment to honouring our obligations to business partners.

04 / OUR VALUESY.

Effectiveness

Thoughtful formulation and purpose, a consistent approach to quality and a refusal to make unsupported claims.

04 / THE YUSUBOV COLLECTION

What matters —
what lies within.

Lion’s Mane is the focus of YUSUBOV’s expertise. Our collection is built around natural ingredients and carefully considered product formats.

HER. ERINACEUS / CORDYCEPS / GABA TEAFUNCTIONAL MUSHROOMS & WELLNESS PRODUCTS

05 / QUALITY & PRODUCTION

Trust
is built
on the details.

YUSUBOV works with manufacturing partners, paying close attention to ingredient origins, production processes and supporting documentation.

01

Ingredients & origins

We examine the characteristics of our ingredients and how they are prepared for use in the finished product.

02

Contract manufacturing

We work with specialist manufacturing partners and are transparent about this: we do not claim to own factories that belong to others.

03

Product documentation

We maintain the documentation required for the relevant products, determining the applicable documents and their scope individually for each item.

06 / PARTNERSHIPS & GROWTH

The future
is built
together.

We welcome conversations with distributors, retailers, pharmacy chains, wholesale buyers and international businesses. Developing cross-border partnerships is part of the brand’s future.

Discuss a partnership
YUSUBOV / BUSINESS PARTNERSHIPSRUSSIA & INTERNATIONAL PARTNERS